Illy’s Scoop is a dessert and gelato brand offering handcrafted, premium-quality flavors created to bring joy in every scoop. Ezy Digital Bali played a key role in developing a strong creative identity—from brand vision, visual direction, packaging, and storytelling translating the brand’s playful character into a cohesive and memorable experience.

With a solid creative foundation and a narrative-driven approach, we built a visual identity that expresses sweetness, fun, and modern dessert culture. Our strategy focused on creating a distinctive brand personality, strengthening emotional connection, and delivering visuals that resonate with families, young audiences, and dessert lovers.

Across the project execution, we developed branding assets such as logo design, color palettes, typography systems, packaging concepts, brand patterns, and campaign visuals that bring the Illy’s Scoop world to life. This approach resulted in a stronger identity presence, a recognizable visual style, and an engaging brand universe ready for digital and retail expansion.

Since the collaboration began, we have established structured brand guidelines and scalable creative elements to ensure long-term consistency—supporting future product development, marketing campaigns, and content production needs.

From creativity to real brand transformation, this project reflects our commitment to delivering meaningful creative solutions. We are proud to partner with Illy’s Scoop in shaping their brand journey and elevating their presence in the competitive dessert market.